Economic concept

Attribution

The explanation a person assigns to an observed change, which may differ from the mechanism that actually produced it.

Why does the paleo diet keep coming back?

Paleo is compelling because it packages several changes inside one memorable story: modern food is the problem, ancestral food is the repair. Its rules can reduce many highly processed foods and make choices easier, so some followers may feel better quickly. But there was no single Paleolithic diet, modern definitions differ, and early benefits do not prove that the evolutionary story is the reason they occurred.